DEWALT® USB Laser Lineup Launch
(Case Study)

ROLE: Lead Copywriter
Company: Stanley Black & Decker Inc.
Scope: 9-SKU Product Launch

CONTEXT
DEWALT launched a new lineup of USB-powered laser tools designed to provide portable, rechargeable precision for jobsite use. The launch included nine products and required coordinated messaging across ecommerce assets, lifecycle marketing emails, and product sales materials.

CHALLENGE
The messaging needed to clearly communicate the value of USB-powered tools while reinforcing DEWALT’s reputation for professional-grade performance and durability.

MY ROLE
• Led copy creation for the launch campaign
• Developed product messaging for nine SKUs
• Wrote the product launch email
• Created copy for ecommerce graphics and digital marketing assets
• Developed messaging for product sell sheets

OUTCOME
The messaging needed to clearly communicate the value of USB-powered tools while reinforcing DEWALT’s reputation for professional-grade performance and durability.